Athvlya

Athvlya
Delhi | India

Athvlya, a fine jewellery label based in Delhi NCR, represents an amalgamation of Indian heirloom concepts blended with a modern jewellery finish. To bring the essence of the brand to life, we embarked on this project with the objective of building a space that would represent both, an Indian heritage and an international outlook. Aspiring to be a transforming experience for the customer, the space is meant to help you disconnect from the outside, thus enabling an engaging buying experience inside. For the concept of the design, we explored the idea of The Jewel Box wherein we strove to metaphorically re-create several technical facets of the box. Like the compartments and layers of a distinctive box, 8 parabolic showcases exhibited 8 coloured stones. Soft tones of beige interacted with dull rose, a bright gold and an earthy brown to create the colour palette of the store.